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SaaS and B2B

For a product company whose signals live in its own systems

For a B2B product the interesting signal is rarely in a marketing tool. It is a trial that stalled, a seat that went unused, a feature nobody reached. Xyranik takes those from your systems and turns them into work.

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Example. An event reported from the customer's own product, and the work it started under the usual approvals.

What this looks like end to end

Your own systems on the left of each step, the work Xyranik does in the middle, and the outcome it can actually measure at the end.

A signal from your own product becoming governed work, and ending in revenue traced back to it.

What changes

How this runs today

  • The signal never leaves the product

    A stalled trial or an unused seat is a row in your own database. Getting it in front of anyone who could act on it means somebody exporting something.

  • Follow-up is a job nobody owns

    A script sends the email on a schedule. When it stops running, you generally find out from a customer.

  • Two records of the same person

    Your product holds one version of an account and your marketing tool another. Neither is exactly wrong, which is what makes reconciling them so slow.

With Xyranik

  • Report what happened in your product

    Post an event to the API and it lands as something Xyranik can act on — start an automation, update who somebody is, feed a goal. Your product decides what matters; Xyranik decides what to do about it.

  • Automations that wait properly

    A multi-step automation can wait days, branch on what is true at that moment, and pick up where it left off. It is not a timer holding a process open — the wait is durable, so a restart does not lose it.

  • Forms and landing pages that feed the same record

    Hosted sign-up forms with double opt-in, and the consent wording kept exactly as the person agreed to it. A sign-up becomes a contact in the same place every other channel writes to.

  • A public API that cannot describe what it does not have

    Endpoints, scopes, limits, error codes and webhook events are generated from the API’s own declarations, so the documentation cannot drift from the thing it documents. Writes take an idempotency key, so retrying is safe.

  • Your own agents, held to the same rules

    An agent you built asks Xyranik whether it may do something, on a credential of its own. The answer is allowed, denied, or that a person has to decide — and a credential that leaks is one agent, not your whole workspace.

What it does not do for you

Listed here rather than discovered in week two.

  • No CRM to be the system of record

    Xyranik holds contacts, customers and what was sent to them. It is not a sales pipeline, and it does not try to be one.

  • No product-analytics suite

    It acts on events you send. It does not store them for you to explore, chart funnels over, or query later.