Create and reach
An idea in, a pack to film from out
The hard part of making content is not the camera, it is turning an idea into something you can actually film today. A pack is the whole thing: what to say, in what order, shot by shot, with the caption written.
14-day evaluation · no card · start before you connect anything
How you use it
Where this sits in the loop
Execute. It does the work. It follows Approve and hands on to Measure.
- 1
Start from an idea, a trend or a brief
Each is treated differently. A brand brief is treated as fact and nothing beyond it is claimed about the product — which is what makes a pack safe to use for paid work.
- 2
It writes the pack, in your voice
Hook, script, shot list and caption together, shaped to the format you chose, with the caption inside that platform’s own limit rather than a generic one.
- 3
It becomes a piece you can plan
Saved with a status — idea, scripted, filming, ready, scheduled, posted — so the calendar shows what is actually in progress rather than a wish list.
What it produces
Formats with their real limits
Each format carries the caption and title limits the platform actually enforces, so a caption written here is not rejected there.
Publish what can be published
Xyranik posts to Instagram, Linkedin and X directly. For the rest it writes everything and tells you where to post it, rather than pretending it can.
A claims check before it goes out
What the pack says is checked against what the business has approved, and anything unverifiable is flagged rather than quietly published.
What it does not do
Listed here rather than discovered halfway through making something.
It does not look trends up
Start from a trend and you describe the trend; Xyranik does not browse for what is currently popular, and saying it could would be inventing a capability.
It writes video, it does not film it
Script, shot list, on-screen words and caption, plus stills. The camera is yours.
Draft something in your own voice
Everything is written from what your business has actually said and sold, checked against the claims you approved, and held for you to read. Nothing is published by an agent on its own.