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Create and reach

One post, fanned out, measured back

Posting is the easy part. Knowing whether a post did anything is not, and most tools answer it with likes. This traces the clicks on your own tracked links and the orders that followed them.

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Example. One composition adapted per platform, with clicks and traced orders counted back.

How you use it

Where this sits in the loop

Execute. It does the work. It follows Approve and hands on to Measure.

  1. 1

    One composition, per-platform versions

    The post is written once and adapted where a platform needs it — length, tags, what it will accept — rather than written five times.

  2. 2

    Links are tracked as they go out

    Links carry a visitor identifier, so a click and a later order can be joined without guessing.

  3. 3

    Scheduled work goes through the same gate

    A scheduled post asks the approval gate again at send time, not only when it was queued.

What it produces

  • Drafts from the agents, held for you

    The Content agent drafts posts in the business’s voice from what it has actually sold and said. Nothing is published without a person.

  • What each post did, per day

    Results are recorded per post per day, so a post’s performance is a series rather than a single lifetime number.

  • Patterns across your own posts

    What works for you, compared like with like — same age, one metric at a time, with the sample said out loud.

What it does not do

Listed here rather than discovered halfway through making something.

  • Likes, reach and impressions are not read in

    The platforms do not report them into Xyranik, so they are not shown. What is counted is clicks on tracked links and the orders that followed.

  • Not every platform can be published to

    Where Xyranik cannot post for you it says so and tells you where to post it, rather than offering a button that fails.

Draft something in your own voice

Everything is written from what your business has actually said and sold, checked against the claims you approved, and held for you to read. Nothing is published by an agent on its own.